Meet Lisa
Lisa is the story Duhigg opens the book with. Smoking, drinking, debt, no job:
Her doctor hands her one assignment: change one habit — cigarettes — and map its loop.
She discovers the cue is stress, and the real reward isn't nicotine — it's relief and a 5-minute social break:
💡 The Lesson
You don't need to fix everything at once. Change one keystone habit and the rest often follow — because the new habit gives you evidence that change is possible.