Innovating Innovation: Leadership Tools to Make Revolutionary Change Happen for You and Your Business
Published: 2019
March 31, 2019
Brief Summary
Innovating Innovation by David Morey provides practical leadership tools for driving revolutionary change in organizations, helping leaders create cultures of innovation and implement breakthrough ideas.
3-Minute Execution Guide
How to apply Innovating Innovation to discover unmet needs — starting today:
- Find the non-consumers. Who can't use what you offer — because it's too expensive, too complex, or not built for them? That underserved group is your opportunity.
- Run one tiny experiment. Instead of a big launch, test your idea with 5-10 real potential users this week. Small experiments reveal the truth that big plans hide.
- Listen for the awkward questions. When someone says "But what about...?" or "Why not...?", that's a signal. Customer friction points are the roadmap for your next innovation.
Overview
Innovating Innovation by David Morey offers a comprehensive toolkit for leaders seeking to foster revolutionary change. Morey argues that innovation isn't accidental but requires systematic approaches and cultural transformation.
The book provides practical frameworks, tools, and strategies for building innovation capabilities within organizations. Morey draws on real-world examples and research to show how leaders can create environments where breakthrough ideas flourish and get implemented successfully.
Key Points
- Innovation Culture: Build a culture that encourages risk-taking and learning from failure.
- Leadership Tools: Use specific frameworks for idea generation, evaluation, and implementation.
- Change Management: Navigate organizational resistance and drive sustainable change.
- Resource Allocation: Dedicate time, budget, and talent to innovation initiatives.
- Measurement Systems: Track innovation metrics and adjust strategies accordingly.
- Collaboration: Foster cross-functional teams and external partnerships.
Highlights & Practical Tactics
- Innovation Audits: Assess your organization's innovation readiness.
- Idea Management Systems: Implement processes for capturing and developing ideas.
- Prototyping Techniques: Use rapid prototyping to test concepts quickly.
- Change Leadership: Apply change management principles to innovation initiatives.
How This Book Can Benefit You
- Learn practical tools for leading innovation in any organization.
- Develop strategies for creating sustainable innovation cultures.
- Gain frameworks for evaluating and implementing breakthrough ideas.
- Understand how to overcome barriers to innovation.
- Build leadership skills for driving revolutionary change.
7-Day Starter Plan
Day 1 — Monday
Identify one process to make more innovative this week.
Day 2 — Tuesday
Involve one new voice in brainstorming.
Day 3 — Wednesday
Challenge one assumption about how work must be done.
Day 4 — Thursday
Test one small innovation experiment.
Day 5 — Friday
Share the result — win or learn — with your team.
Day 6 — Saturday
Reward one innovative attempt, not just success.
Day 7 — Sunday
Review one innovation to scale next week.
Limitations
The book's tools may require significant organizational change to implement effectively. Some concepts are more applicable to larger organizations than small businesses.
Back to Summaries